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Eli Nelly

beyond ordinary

meet jazman & kacy

Jazman and Kacy are the owners of Eli Nelly Apparel. They met after Kacy's flight back to Chicago was delayed four times. The stars clearly aligned for them to find each other in Dallas, and they have proven to be perfect for each other ever since. They inspire and motivate each other constantly and it's their shared values and beliefs in making everything Beyond Ordinary that led to the creation of Eli Nelly Apparel.

creating the brand

Eli Nelly began as a photography company in Chicago, IL. Kacy Elizondo Connelly chose the name Eli Nelly to pay tribute to her parents and grandparents who made her the woman she is today. While her girlfriend, Jazman, was creating a logo for the budding photography company, she was so inspired by the name, she wanted to build a brand around it.

Together, they began Eli Nelly Apparel, a clothing company that specializes in creating casual, comfortable clothes that allow people from all walks of life to express that they are Beyond Ordinary.

"Every morning we are born again. What we do today matters most."

- G. Buddha

our values

Kacy chose the name Eli Nelly to represent the values her family instilled in her: taking care of people, respecting everyone, thinking outside of yourself, embracing individuality, working hard for the things you want, and so much more. Eli Nelly Apparel brings those values to life with clothing that showcases our own interests and beliefs.

Kacy and Jazman also showcase their values in their own lives. They serve their communities as a nurse and a teacher, respectively, and hope Eli Nelly affords them opportunities to make an even bigger impact on their community.

how we give

Eli Nelly Apparel proudly donates $1 per every item sold to Parents, Families and Friends of Lesbians and Gays (PFLAG). PFLAG is the first and largest organization for lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people, their parents and families, and allies. Since 1973, this nonprofit organization has transformed the values and practices of raising LGBTQ+ children and sparked massive change protecting LGBTQ+ students.

PFLAG is committed to creating a world where diversity is celebrated and all people are respected, valued, and affirmed. They not only contribute providing a safe, equitable nation for people of all sexual orientations, gender identities, and gender expressions, but they also fight for racial equality and social justice.

We believe PFLAG's mission and values align with our own hearts, and we happily donate a portion of our proceeds to them and invite our customers to do the same.

For more information about PFLAG, visit their website,

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Customers rate us 4.9/5 based on 15 reviews.